NIKE, Inc. focuses on designing, manufacturing, and marketing sports footwear, apparel, and equipment, with footwear accounting for 68.6% of sales, followed by clothing at 27% and sports equipment at 4.1%. As of May 2024, the company operates 1,045 stores globally and generates 41.6% of its sales from North America, with significant contributions from Europe-Middle East-Africa (26.5%) and China (14.7%).